(On Tinder) He: “So what kind of work is it you’re doing in fashion?” Me: “I am a fashion blogger.” He: “Ohh… now that is a pity.” Me: “Why?” He: “It sounds like easy money.” END OF STORY…

After writing a few posts about why and how to start a blog, I thought it would be time for a somewhat different post, in which I am not just giving you tips, but moreover tell you some more about blogging and the myths that one should bare in mind when starting.

1. Blogging = “just making some pictures”
Loads of people, among whom a lot of my friends and family (such a shame) don’t really really really know what blogging is. When I tell them the short version of what it means to be a blogger (“I have a website on which I place my own content, for example photos of my outfits to inspire others”), they often go “Oh… so you get free stuff and money in exchange for some pictures?” thinking that that is all that I do, short for “easy money”. Please note how I opened this post. Blogging is a lot of fun, but it’s a business! And running a business is hard. If we were really to explain what a blogger is, it would more sound like this: photographer, stylist, model, editor, video producer, accountant, host, publisher, reporter, interviewer (list goes on).
2. Blogging is about writing
No, my darling. You can be an amazing blogger, without writing a word! As Wikipedia says: “A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first)”. We are also talking about a blog if it’s only about photos. So don’t hold back if you’re not a good writer!
3. You need to be famous to earn money
Although it would help to have a lot of fans and followers, you shouldn’t necessarily have a million followers to earn money with blogging. There are a lot of ways to make money with blogging, on which I will write more in a later phase. Important is to use different income streams and dare to ask money for collaborations.
4. You need to post on a daily basis
Blogger friends of mine have told me that their traffic increases when they blog on a daily basis in stead of several times a week, so it could be true that blogging on a daily basis helps to get more visitors and pageviews. However, I personally think that the quality of posts is way more important than the quantity. Also, I wouldn’t want people to miss my posts when they aren’t able to check my blog for a week. Besides that, I think that structure in your posts is most important. And whether it’s once a week or twice a day doesn’t matter, but it’s something you should at least try to keep up for e v e r! I cannot tell you how many of my blogger colleagues have tried blogging daily and failed. No offense, cause it’s super hard to do! But it’s again a reason to not do it. I rather maintain posting trice a week, than post day after day and suddenly stop.
5. Blogging is just a hype
I would be the last to disagree that blogging has become extremely popular. Blogs seems to pop up everywhere. Now of course, I can not tell whether or not there will still be blogs in ten years. But I do think that bloggers, the good ones, will eventually evolve to something likewise. I’ve already noticed that some people don’t call themselves bloggers anymore. Instead they are online influencers or content creators. All fine with me! And whether it’s through a blog, instagram or anything else. I have good hopes that we will still be able to inspire each other years from now!

I really hope this post helped you out in finding your way to or through bloggersland. Please let me know if there are any topics in particular that you’d want some tips about next time!


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